iFlix will curb piracy – Country manager

[Len]

Ngozi Madueke-Dozie, iFlix Nigeria Country Manager says iFlix, a Subscription Video on Demand (SVoD) service, will be used to create a platform to reduce piracy in the country.

Madueke-Dozie told the News Agency of Nigeria (NAN) in Lagos that creating a platform that offers a variety of movies at affordable prices would lessen the effects of piracy.

NAN reports that iFlix was founded in Malaysia two years ago and is operational across 19 countries in the Middle East and North Africa.

The company now in Nigeria, has a partnership with over 200 studios and distributors in the world offer international and local films from cartoons to drama in the country.

“This is how we intend to combat piracy by giving people able, quality, convenient and more affordable options to choose from an array of movie contents.

“This will give our customers the pedestal to decide which they believe is better for them whether watching pirated movies or getting it straight from our content provider.

“By so doing, we will not have to do anything specific to piracy, we just have to be better and the market will choose,” she said.

The manager said that piracy was a menace to the society because it robbed the people that had invested in a movie from reaping the fruits of their labour.

Madueke-Dozie said that piracy could be further curbed by working together in the ecosystem using platforms such as iFlix alongside the Nollywood practitioners and the players in the industry to make piracy redundant.

“We are in collaboration with Hollywood, Nollywood, leading entrepreneurs, telcos and media groups to package a product that can bring various contents to our subscribers at affordable prices.

Betty Anthony iFlix Marketing Manager in Nigeria said that the company offered affordability, variety and convenience by giving customers amazing selections of the best TV shows and movies from all over the world.

Anthony said that as part of an incentive to attract the public, iFlix would provide a one-month free subscription access to its contents to every single person that subscribes.

NAN reports that IFlix has more than five million members and five billion minutes of movies streamed since it was launched in 2015.