Exclusive trailer part of new campaign against film piracy

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#Industry: Early Man gets a new Moments Worth Paying For trailer

The Industry Trust for IP Awareness Ireland has teamed up with Aardman and STUDIOCANAL for an exclusive trailer from Aardman’s new prehistoric comedy adventure Early Man, as the latest film in the Industry Trust’s Moments Worth Paying For campaign, which aims to combat film piracy.

The trailer features never before seen footage made especially for the campaign, including the characters, plucky caveman Dug and his trusty friend Hognob using a tablet and visiting the cinema – highlighting that whether it’s at home, on the move or in the cinema, a quality experience is worth paying for.
 

Directed by four-time Academy Award winner Nick Park (Chicken Run, Wallace & Gromit), and set at the dawn of time, when prehistoric creatures roamed the earth, Early Man tells the story of courageous caveman hero Dug (Eddie Redmayne), and his best friend Hognob, as they unite his tribe against a mighty enemy Lord Nooth (Tom Hiddleston) and his Bronze Age city to save their home.

The Industry Trust’s consumer education campaign continues to deliver its core message: inspiring audiences to choose the big screen experience. Like others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film website, http://www.lovemovies.ie, which signposts legal content sources and information on Irish Trust activities.

"We are delighted to be partnering with STUDIOCANAL again, with their continued support of copyright education and our Moments Worth Paying Forcampaign. It’s been a joy to work alongside Aardman Studios, who have once again shown incredible endorsement of our message through the creation of this unique Early Man trailer, which features specially created scenes that amplify our own messaging. It is a real testament to the Moments brand that we can acquire bespoke content like this and be able to create a trailer that delivers a strong anti-piracy message that is both in keeping with the humorous tone of the film whilst also educating family audiences in a much more engaging way."
Alison Crinion, Communications Director – The Industry Trust Ireland

"The work that the Industry Trust does is hugely important to us, so it’s a real pleasure to be working with them again on this campaign. Thanks to brilliant team at Aardman we have had great scope to create a piece that delivers the Moments Worth Paying For message without ever losing sight of a sense of fun, whilst also giving audiences a taste of what to expect from hilarious new characters and the world of Early Man."
Stuart Henderson, Head of UK Marketing at STUDIOCANAL

The Early Man Moments Worth Paying For trailer will launch with a cinema campaign beginning on 29th Dec which is supported by online activity, ensuring the Industry Trust’s messaging targets core infringers not only in the cinema but across a broad range of platforms, ensuring multiple touch-points for the campaign.