Irdeto Launches Next-Generation of Piracy Control

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Irdeto, the world leader in digital platform security, today announced the launch of its next-generation Piracy Control solution. Providing rapid detection and enforcement for content owners and operators, the online piracy detection and enforcement solution now provides new data-driven web video discovery tools with expert analyst oversight, multi-language site searches, integrated social media and search engine discovery, as well as peer-to-peer (P2P) stream discovery such as SopCast and Ace Stream. These new features enable content owners and distributors to quickly and accurately identify and then shut down pirated content across streaming video on demand (SVOD), direct download (DDL) and hybrid pirate websites.

The increasing sophistication of pirates has resulted in piracy growing from a nuisance to a global issue for content owners, studios and operators. In order to combat this growing problem, it is critical to implement a comprehensive solution that quickly and accurately identifies and shuts down piracy. Irdeto Piracy Control is a scalable solution that now offers artificial intelligence and machine learning for automatic logo detection, text and facial recognition, as well as video fingerprinting for automated tagging of metadata. This provides a combination of flexibility, enhanced accuracy and speed. With Irdeto TraceMark forensic watermarking built right into the solution, content owners and operators now have the most robust anti-piracy solution to address growing piracy concerns.

“Operators need to expand their strategies to combat internet-based redistribution of content by including proactive piracy control solutions that identify and manage pirated sources of content available within their geographical footprint,” said Sam Rosen, Vice President, ABI Research. “Content providers must work internationally to coordinate and protect anti-piracy efforts, maintaining the value of their licensing rights by protecting the legal distribution of content. In both cases, piracy control solutions should include robust operational knowledge combined with appropriate short- and long-term enforcement actions.” 

Irdeto’s next-generation Piracy Control solution also provides the flexibility to bundle web video, watermarking and P2P detection. Combined with advanced analytics, forensics and a new integrated reporting system, content owners and operators have an enhanced solution that allows them to implement an intelligence-driven approach to anti-piracy, ensuring that their valuable content is protected.

“The biggest threat to the content creation industry is content redistribution over the internet,” said Rory O’Connor, Senior Vice President of Cybersecurity Services, Irdeto. “As pirates become more business savvy, content owners, studios and operators need a trusted security partner who has the in-depth understanding of piracy and the technology expertise to implement a robust anti-piracy strategy to disrupt a pirate’s business model. Irdeto’s next-generation Piracy Control solution puts the content owner and distributor in the driver’s seat to protect their brand reputation and revenue.”

Offered as a key solution in the Irdeto 360 Security suite, Irdeto Piracy Control provides rapid detection and enforcement to safeguard valuable content. Irdeto’s team of multi-discipline specialists and its proven methodology has a successful track record in rapidly identifying content theft, disrupting piracy and leveraging its established networks to track down pirates and their supply chains.