Online book publisher adopts new DRM technology to tackle piracy

[Len]

eBooks2go has implemented Sony DADC Europe Limited's ("Sony DADC") User Rights Management Solution ("URMS") to manage its eBook catalog.

In addition to fulfilling the production and marketing needs of aspiring writers across the globe, the Illinois-based book publisher acts as an online bookstore. In response to an increased demand for digital rights management ("DRM"), eBooks2go needed a platform that was not only easily accessible by iOS and Android users, but that also contained safeguards against online piracy. Sony DADC's URMS, the new URMS Reader and the Magic Links feature developed by DITA provided the perfect platform solution for eBooks2go. "Sony DADC's URMS technology gives us the best opportunity to showcase and also protect our self-published authors. Sony DADC has always been a leader in securing digital, video, and audio content," said eBooks2go CEO, Ramana Abbaraju.

URMS is the top security mechanism for protecting an author's digital property. It restricts readers by only allowing them to view the eBook on a single device. Additionally, a DRM-encrypted file cannot be copied or transferred into another file, such as a Word document. Sony DADC's URMS technology impressed Abbaraju, and he ultimately decided to go with Sony DADC over Adobe to offer authors the safest DRM protection.

Another attractive feature influencing eBooks2go's decision was the use of Magic Links, a feature that enables a one-click experience for a consumer to a book or even a specific page in a book. These links can be strategically positioned on a web store, sent out with a promotional email, distributed on social media or included at the point of sale. If the consumer doesn't have the URMS Reader installed on their device - the link is smart enough to bring them to the iOS App or Android Play store to get the URMS Reader - once installed it brings the user to the target book.

"We are very excited to be working with the eBooks2go team and support them with our technology as they continue to grow their business and provide outstanding user experiences for their customers," said Sony DADC's VP of Digital Solutions URMS, Spiros Rally.

The URMS Reader can be downloaded for free from the App Store and Google Play.